The Power of Clarity: Transform How You Build Products
Eliminate Costly Assumptions with a Clear Product Direction
Building software without clarity is like trying to find your way in the dark—you're bound to stumble. One of the biggest challenges I've encountered in software development is the pervasive lack of clarity about what we're building and why.
When the vision is unclear, teams are forced to make assumptions. This leads to rework, wasted resources, and frustrated stakeholders. Often, it signals insufficient exploration of the core problem.
In today's edition, I'll take you through three essential steps to help you think more clearly about your product. These steps will guide you in crafting a focused vision, defining a coherent strategy, and executing effectively.
Step 1: Craft a Clear Product Vision
The starting point for any software product is answering the question: What is the product vision? Or as I like to call it, "the big idea."
While it's possible to build software without a vision, having one transforms your work from merely functional to purposeful. A clear vision serves as your guiding light, shaping decisions and priorities.
For example, if you're building an app to help students find accommodation, the product vision could be "Helping students find a home away from home."
Principles for an Effective Vision:
Think big—a bold vision attracts top talent.
Make it inspirational—it should motivate your team.
Keep it concise—clarity comes from simplicity.
Step 2: Define your product strategy
A product strategy bridges your vision and execution. It answers three critical questions:
Who is it for?
This describes your intended target market—their needs and how they'll benefit from your solution.
Example: Rather than saying, "Our app is for students," specify: "Our app helps international students find affordable, high-quality housing while navigating a new city."
What makes it different?
Highlight your product's unique value. Focus on features or benefits that set it apart and provide real, tangible value.
Example: "Unlike traditional rental platforms, we provide university-vetted housing options and a community-driven roommate matching system."
Why now?
Timing matters. Why is this product relevant today? Why can't people stick with existing solutions? These questions help define your opportunity.
Step 3: Make a Plan and Execute It
Execution transforms your vision into reality. It's where collaboration and strategic effort bring your product to life. A solid execution plan hinges on two key components: goals and projects.
Set Clear Goals
Use frameworks like SMART goals or OKRs to create quarterly objectives. These goals should:
Guide your team's efforts. Clear goals provide direction and focus.
Set tangible targets. Specific objectives foster accountability.
Measure progress. Measurable goals enable evaluation and timely adjustments.
Plan Your Projects
Projects are the deliverables that propel you toward your goals. When structuring projects:
Deliver value early. Don't wait for perfection—share your progress with users as soon as it provides benefit.
Embrace iteration. Continuous delivery encourages user feedback and facilitates learning.
Define success clearly. Project completion should include feedback, user insights, and measurable outcomes.
Remember: Success isn't just about shipping software—it's about delivering impact and creating genuine value for your customers.
Final thoughts
Building great products boils down to nailing these three things: vision, strategy, and execution.
A clear vision inspires the team and provides direction.
A solid strategy defines your product's positioning and unique value.
A well-organised execution plan transforms ideas into tangible results.
Just remember: Start with clarity, keep everything in sync, and you'll be on the road to success.